This apartment drew offers within 24 hours of listing and sold just 20 days later, for $50,000 over asking price.

It was one of three nearly identical apartments in the same building, which gave buyers a direct comparison to make. One of the other two had just sold for $125,000 less than the asking price for 20A. The other had been fully renovated with new kitchens, new baths, and new floors, yet still sat unsold.

We didn't renovate 20A. We staged it for the buyer we knew it would draw: a young to mid-career professional who wanted a boutique oasis away from the bustling streets below. It worked perfectly; the apartment was in contract 20 days later.

Same building, same layout, same market. The difference was how it was shown.