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1 Great Jones Alley Apt 3A
7777
DAYS ON MARKET BEFORE STSH
77
DAYS TO CONTRACT AFTER STSH
2022
YEAR STAGED
$4,625,000
SALE PRICE
42
DAYS ON MARKET
1,778
SQUARE FEET
THE STORY
This NoHo loft was originally designed for a magazine. We remade it into a home someone could actually move into, and it sold in 42 days.
The home came with a serious design pedigree from the start: designed by Giancarlo Valle, styled by Colin King, and photographed for Architectural Digest, the kind of space most people only ever see in print. That was the challenge. A room shot for a magazine is made to be admired, and a buyer needs to picture a life there, not just a photograph.
So we didn't try to replicate what those names had done. We built on the foundation they left and reworked the design toward something a person could actually live in.
Shown as a home instead of an editorial set, it found its buyer quickly.
BEFORE & AFTER


BEFORE STSH
1/4
STAGED BY STSH
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