7 Essex Street Apt PHA

7 Essex Street Penthouse A was listed with 2 different agents and remained unsold for a grand total of 666 days on market. 3rd-time listing agents with the Columbia Vitolo Team (Compass) brought in Staged To Sell Home to transform this stunning yet unwanted home.

Our team updated the kitchen cabinets, removed the dueling dining tables that were 10 feet apart from each other, lightened up the living room, and brought a mix of modern, collectible vintage furniture and oversized art to replace the interesting yet overwhelming small pieces that made the space feel cluttered and constrained. We also took an unfurnished and unused area and turned it into a formal dining room with a bar, right off the main entertaining space that has scenic sunset views.

From 666 days on market and unsold
to 20 days on market and SOLD!

Additionally, deep-dive research revealed a lot of comparables with cribs for sale. Correctly interpreting this as an area being not super family functional, we turned the kids room into a dynamic guest suite with a disco theme to play on the nightlife of the Lower East Side.

This home is one of our most memorable and impactful case studies for detail oriented and methodical staging that is rooted in data and metrics. Not only did it sell in less than 3 weeks, it sold for $120,000 more than its last list price. These metrics buck the trend of having to drastically reduce the price of an unsellable property in order for it to transact.